|Title of the article||
PREREQUISITES OF DEVELOPING CLIENT-ORIENTED APPROACH TO MANAGING RELATIONSHIP
Neretina Evgeniya Alekseevna, Doctor of economic sciences, professor, head of sub-department of marketing,
The article gives a thorough description of Customer Relationship Management (CRM) approach to the control of a higher educational establishment based on CRM concept. The authors substantiate necessary prerequisites for successful implementation of the approach in real practice of higher educational establishments of the Russian Federation.
consumer-oriented approach, CRM, concept, strategy, customer relationship management, education, education services, higher educational establishment.
Дата обновления: 18.09.2014 14:03