Article 20211

Title of the article

PREREQUISITES OF DEVELOPING CLIENT-ORIENTED APPROACH TO MANAGING RELATIONSHIP
WITH CONSUMERS OF EDUCATION SERVICES PROVIDED BY HIGHER EDUCATIONAL ESTABLISHMENTS

Authors

Neretina Evgeniya Alekseevna, Doctor of economic sciences, professor, head of sub-department of marketing,
Mordovia State University named after N. P. Ogaryov (Saransk), ch.marketing@econom.mrsu.ru
Solovyev Timofey Gennadyevich, Postgraduate student, Mordovia State University named after N. P. Ogaryov
(Saransk), timofey@bk.ru

Index UDK

339.138

Abstract

The article gives a thorough description of Customer Relationship Management (CRM) approach to the control of a higher educational establishment based on CRM concept. The authors substantiate necessary prerequisites for successful implementation of the approach in real practice of higher educational establishments of the Russian Federation.

Key words

consumer-oriented approach, CRM, concept, strategy, customer relationship management, education, education services, higher educational establishment.

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Дата создания: 18.09.2014 12:06
Дата обновления: 18.09.2014 14:03